Page 10 - Complete Guide to Marketing Budgets

6. Estimate your channel

costs

Now comes the fun part, splitting up your Using industry
marketing budget across all your various resources like
channels. Use industry resources (like our
search ads benchmarks) as well as your own this will help you
historical data (if any), to get an idea of how anticipate costs
much each marketing objective may cost you.
across channels for

For example, let’s say you’re looking to use budget allocation
local PPC ads to bring you in 10 new customers purposes.
per month and your average cost per click is
$10. Depending on your conversion rate, not
every click will be a guaranteed customer. So,
you’ll need to use over $100 per month from
your overall marketing budget to see your
desired results on this channel.

Pro tip: If you’re new to a certain
marketing strategy you’re

budgeting for, leave yourself
wiggle room. That way, you’ll be

prepared with time and money
to A/B test or collect data on

your KPIs.

Your Complete Marketing Budget Breakdown 10