Page 11 - Complete Guide to Marketing Budgets

7. Make your marketing 8. Don’t forget the details

budget make sense for you
One thing that can often slip through the
cracks is the logistics behind your marketing
The nice thing about establishing a marketing
budget is that it’s just for your own internal budget. Each platform and marketing cost may
purposes. While the term “marketing budget” require different types of payment methods.
sounds complex, it’s totally up to your Decide ahead of time whether you’ll be using
preferences how you choose to implement invoices, a company credit card, or other
and track your budget. Feel free to set your payment methods before you go forth with
budget up in a way that’s easy for you or your your marketing budget.
team to understand.
The last thing you want is for a promotion to
go down due to inaccurate payment info, a
What’s more important is maintaining
consistency with budget pacing. If it’s easy credit card limit, or other issues that could
for your team to think in dollar amounts with have been easily avoided if you got your ducks
a monthly timeframe, set your budget up to in a row in advance.
mirror that. That way, your budget allocation
tracking is more approachable. You’ll want to
check in on your marketing budget regularly,
so keeping it simple will help you to stay
on track. Pro tip: Try to maintain
consistency across your payment

methods to make all your costs
easier to manage.

Pro tip: Set up the ways you’ll

measure your marketing ROI
in advance, and schedule

regular check-ins to keep
yourself on track with your

“big picture” goals.

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