Page 4 - Complete Guide to Marketing Budgets

WHAT IS A

MARKETING BUDGET?

CONTRACTORS
A marketing budget is the amount of money you allocate towards MARKETING OR
promoting your business. When you implement a multichannel PLATFORMS FREELANCERS
marketing strategy, a marketing budget helps you understand how
much to spend on each marketing channel as well as the other factors
that influence how to market your business.

Here are a few examples of what areas of your business would go
into a marketing budget: IN-HOUSE ADVERTISING
TEAMS WHAT GOES

• Marketing software
INTO A
• A marketing partner
MARKETING

• Your in-house marketing team
BUDGET
• Creative design

CREATIVE MARKETING
• Contract or freelance work
DESIGN SOFTWARE
• Advertising

• Reputation management

• Website services WEBSITE
BRANDING SERVICES AND
• Branding services
SERVICES HOSTING
Essentially, a marketing budget outlines all the money you’ll spend on
marketing-related projects over a period of time—typically a year.

Your Complete Marketing Budget Breakdown 4