Page 58 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 58

Step One: Stop.

Stop using shady tactics now. If you know that a service provider is building links in a

shady way, drop them.

The best time to stop participating in link schemes is right now.

Step Two: Disavow.

This might hurt, but you may want to consider looking through your backlink profile

and use the disavow tool to remove links that you know are against Google’s
guidelines OR are of extremely bad quality. This can help alleviate some of the
pressure if the algorithms have determined that you’re using bad link tactics, but

remember that Google’s most common tool is to ignore bad links.

If you’ve lost traffic due to the algorithms, you’re unlikely to be able to win it back
quickly. The traffic was coming from those bad links, and now it’s gone.

Step Three: Build Links Better.

Start overhauling your strategy and work on acquiring links the right way.

Check out SEJ’s complete link-building guide to help you develop your new strategy.
Remember that the core of building links is creating assets that are worth linking to.

You’re an expert in your niche. Use that to create something amazing and

share it with the world.

And if you need more support, you can always submit questions to the Ask An SEO

advice column.

Well, partner, it’s time to hit the trail.

Put on your white hat, and we’ll say farewell. Until next time!