Page 56 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 56

Note that they take some care to say that these tactics violate Google’s guidelines

when taken to an extreme.

This is talking about marketers who perform tactics such as:

“Spinning” multiple versions of the same article using AI tools and

posting all the different versions.
Using the same article many times to generate more links.
Creating articles for the sole purpose of acquiring links.

Using unnatural, exact match keyword-rich anchor text in links.

Should You Do Article Marketing

For SEO?

On the other hand, if you write a genuinely useful and knowledgeable article and

include genuinely user-friendly reference links, article marketing is a valid tactic.

Just remember that Google considers any links that you create on other websites to

be self-serving. So, if you use this tactic to build links, websites you submit to may
well tag your links with nofollow, and Google may end up ignoring them, too.

A link is great. If an editor evaluates your links and decides they pass muster, that’s
a win. You can increase this likelihood by creating genuinely useful content to link to.
But don’t scoff at nofollowed links, either.

If you’re going about guest blogging the right way, then you’ll get so much more

value out of a guest post than a link. And you’re unlikely to receive any negative
consequences if you’re making a good-faith effort to bring value to an audience.

Your goal should be to place your content where the right people see it. Pique their
interest and see if they decide to learn more about you. This is how you generate the

gold standard in naturally earned links. If your content is good enough, the people
who discover it via your guest posts may link to it themselves.