Page 53 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 53

Link Tactics Primer: Article Marketing

The Pitfalls Of Large-Scale Article Marketing:

If you’re automating article production or syndication, you’re probably
wasting your time.

Google frowns on large-scale article and guest posting campaigns
solely for link-building purposes.

If you use these tactics or allow them on your website,
you’re inviting scrutiny.

Posting the same content in multiple places without appropriate
tags is a red flag and can cause additional SEO issues such

as cannibalization.
Google is good at recognizing thin or inexpert content written primarily
for linking purposes.

Large campaigns with keyword-rich anchor text are easy to spot

and devalue.
On a large enough scale, article marketing risks manual penalties,
especially if your website hosts low-quality guest posts.

What Are The Best Practices For Article Marketing?

Guest posting and article marketing are highly valuable strategies
when performed properly.

The first step is to create valuable, knowledgeable content that is
relevant to your target audience.

Share your expertise and/or original content with carefully selected

websites with high editorial standards.
Don’t do it just for the links.

If your content is good enough, you may naturally generate backlinks
when readers decide to reference your site.