Page 54 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 54

How To Identify Bad Article Marketing:

Be wary of websites with lots of guest posts about a broad variety

of topics.
Don’t pay to have your article featured for link building.

Check on a website’s editorial standards by reading some content

and clicking on the links.
Does the anchor text make sense?

Is the site on the other end what you expect, based on the
context the link was placed in?

Is the link an actual reference or resource, or is it a homepage
or product page?

Scrutinize emails asking to guest post on your website carefully,
just like cold outreach:

If you’re interested in their content, ask for samples of their
work and a list of the citations they plan to use.

Evaluate their content carefully, and remove or apply
nofollows to links that don’t provide genuine value.

If they put a lot of work in, have something original to say, and
the links are helpful, you can consider allowing them.