Page 55 - The Dark Side of Back Link Building
P. 55
THE DARK SIDE OF LINK BUILDING 55
Introduction To Large-Scale
Article Marketing
Add this one to the list of reasons SEOs can’t have nice things.
Blogs and articles are the backbones of many online communities. Guest posting
and article marketing remain powerful digital strategies. When they’re done correctly,
they’re good for everyone. Audiences get exposed to new experts and interesting
content hosted on websites they regularly visit, and the authors get exposure to
new audiences.
Then came the low-quality content spinners, the automated tools, and the guest
blogging websites full of spam.
Scale is the big problem, as Google sees it. Effective, healthy article marketing
happens when someone creates valuable content and shares it with a carefully
selected audience.
Just like everything we’ve talked about so far, the problems come when marketers
engage in large campaigns specifically for generating links and SEO value. This one is
a lot less cut and dry than others. Here’s exactly what Google says about
article marketing:
Image source: Screenshot from developers.google.com, August 2022
