Page 318 - Social Media Marketing for Dummies

IN THIS PART . . .
Get recommendations on how to retool your
corporate website to develop effective social media
marketing efforts.

Find out what it means to be an authentic and
engaged advertiser — in other words, how to take
your existing advertising efforts social and get more
mileage out of them.

Learn how to tap into the mobile phone market to
spread your SMM campaign.

Discover how to encourage employees to be brand
advocates.

Find out how to adapt measurements to fit your
campaigns.

Learn how social media can work seamlessly with
other areas of your company.

Learn how to strategize in real time to reach your
customers.

Know what data is at your fingertips and how to
safeguard it.