Page 322 - Social Media Marketing for Dummies

If you design your website as a hub versus a destination, your website will imme-
diately become more valuable to your customers. Even though this may mean that
you’ll be pointing your consumers to external sites, they may treat yours as a
starting point in the future.

The Mars corporate brand designed its current website (https://www.mars.com/)
so that you can learn everything about its corporate philosophy, various brands,
and work in local communities all in one place (see Figure 21-1).

FIGURE 21-1:
The Mars
website.

Linking prominently to your
presence on social platforms

As long as customers interact with your brand, it matters little where they’re
interacting with it. For consumers, the Internet is the social platform on which
they share information, connect with their friends, develop business relationships,
and get entertained. They’re also interacting with brands on these social platforms.
You must highlight your presence on these social platforms right on your website,
too. If your customers want to interact with you on social platforms, help them to
do so by showing them how they can. For example, The Content Marketing
Institute (https://contentmarketinginstitute.com/) has links to all its major

306 PART 5 Old Marketing Is New Again with SMM