Page 302 - Social Media Marketing for Dummies

FIGURE 19-1:
The Unilever
flash briefing
for Hellman’s
Mayonnaise.

To invoke it, you say, “Alexa open best recipes.” When you do, you get recipes that
don’t all feature mayonnaise, so it’s useful to a variety of customers. The key is it
still keeps the name Hellman’s Mayonnaise in the forefront.
Cosmetics company Estee Lauder has also created an app on Google Home that
provides information on beauty, makeup, and other topics, as shown in Figure 19-2.

To invoke it you say, “Hey Google Ask Liv at Estee Lauder about <topic>.” These
messages include skincare, nutrition, and sleep tips. (https://assistant.
google.com/services/a/uid/00000072e8771a94?hl=en-US).

Developing your apps

If you want to create these apps for voice assistants, you can check out:

» Flash Briefings on Alexa: (https://developer.amazon.com/en-US/alexa/
alexa-skills-kit/learn?sc_category=paid&sc_channel=SEM&sc_
campaign=SEM-GO^Brand^All^LD^Professional_Developer^Evergreen^
US^Engl) as shown in Figure 19-3.
» Google Home, check out Actions on Google Assistant: (https://developers.
google.com/actions/), as shown in Figure 19-4.

286 PART 4 Getting Your Message to Connectors