Page 298 - Social Media Marketing for Dummies

out daily commands. In fact, in 2018, Adobe reported that people who owned
smart speakers were planning to purchase another one for themselves during the
holiday season.

Also, Siri, your Apple iPhone voice assistant is ready for your commands right out
of the box. You can book flights, order flowers, or make hands-free calls from the
car, without a learning curve.

Benefitting from voice searches

When you undertake the effort to optimize for voice search, you and your man-
agement need to be confident that implementing it will have a positive effect on
your business. Here are some benefits that you can expect. Voice search:

» Makes your company more competitive: It’s still early, so getting a jump on
it will help you stand out.

» Improves the customer relationship and reduces churn: Making it
convenient for the customers to get answers will create more loyal customers.
» Gets traffic to company sites: If you include links to your sites in your voice
searches, you make it very easy for traffic to come to you.

Emarketer estimates that currently, 111.8 million people in the United States use a
voice assistant monthly, which is up 9.5 percent from 2018. Don’t wait to plan
your voice search strategy. Your competitors are already looking into it.

Reviewing smart speakers

Take a look at the current line of devices that you can choose from. According to
voicebot.ai (https://voicebot.ai/2018/03/08/amazon-echo-maintains-large-
market-share-lead-u-s-smart-speaker-user-base/), the market share of the
most popular home devices are:

» Amazon Alexa: 71.9 percent
» Google: 18.4 percent

» Other: 9.7 percent

So, who owns a smart speaker? According to voicebot.ai, in 2019 here is the age
distribution of smart speaker owners:

282 PART 4 Getting Your Message to Connectors