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IN THIS CHAPTER
» Looking at smart speakers

» Creating content to capture attention

» Preparing your content for voice
search

Chapter 19

Disrupting with

Voice Search

o you remember a time when using your mobile device to type search terms
seemed like a novelty? That’s where we are now with voice search.
DCurrently, you probably think about voice search being mostly confined to
voice commands for Siri (iPhone) or other smartphones, or Alexa (Amazon) Echo
or another voice assistant (also called smart speaker). However, voice search is
coming to your online business and you need to be ready.

In this chapter, we look at what you should know about the coming transition to
voice searching and what you need to do to be prepared.

This chapter covers voice applications using speech. To learn more about messag-
ing applications and chatbots where users type their queries, see Chapter 20.

Understanding Voice Search

If you’re wondering why voice search is gaining in popularity so rapidly, the
answer is simple. People are finding smart speakers such as Google Home in
their Christmas stockings and are getting used to telling these devices to carry

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