Page 304 - Social Media Marketing for Dummies

FIGURE 19-4:
Google Action
instructions.

If you’re interested in seeing what other marketers are doing with flash briefings,
check out Marketing School with Neil Patel and Eric Siu (https://www.amazon.
com/Single-Grain-Marketing-School/dp/B0713YTNYG/ref=sr_1_1?keywords=
marketing&qid=1569527852&s=digital-skills&sr=1-1) or the Unofficial Gary
Vee Flash Briefing (https://www.amazon.com/Unofficial-Gary-Vee-Flash-
Briefing/dp/B01MZFKEW3/ref=sr_1_4?keywords=gary+vee&qid=1569528036&
s=digital-skills&sr=1-4).

Getting Your Content Ready

So, what can you do to prepare your content for voice searching? There are a few
things that you can do right now to make a difference going forward:

» Prepare answers: Learn the specific questions asked by your customers and
provide answers to them. Keep them short and to the point. Then make sure
to test and refine them, so your answers are succinct and provide the specific
information they are looking for.

288 PART 4 Getting Your Message to Connectors