Page 176 - Social Media Marketing for Dummies

» Remember that knowing your customers is as important as ever.
Some marketers make the mistake of believing that simply because this is a
280-character communication format, you don’t need to know your custom-
ers as well. That’s not true. Before you respond to a tweet from a customer,
take a minute to understand who that customer is, what else she tweets
about, and what matters to her.
» Listen, listen, and listen.
It may be a cliché, but it’s still very true: Listening to how your customers talk
to each other, about culture, about your products’ category, your products,
and your company is critical to succeeding on Twitter. Listening is the first
step in participating in conversations — a step that must not be skipped.

In recent years, Twitter has made it easier for marketers to identify the best
ways to reach their customers on the platform. You can now choose an objective
such as tweet engagement, promoted video views, awareness, website clicks, or
conversions, in-stream video views (pre-roll), followers, app installs, or app
re-engagement and then see recommendations based on that objective.

160 PART 3 Reaching Your Audience via Mainstream Social Platforms