Page 174 - Social Media Marketing for Dummies

FIGURE 9-4:
Promoted Trends
on Twitter.

Working with Sponsored Tweets

One other current advertising opportunity that blends into the paid-tactics
domain is sponsored tweets. In a similar fashion to sponsored posts on blogs,
some Twitter users with very large followings are open to publishing sponsored
tweets. Sponsored tweets are done by speaking directly to Twitter users and
securing their interest in posting. You discuss the marketing campaign with will-
ing users and they tweet about your campaign in their own language and style to
their own audiences.

Typically, Twitter users publish sponsored tweets only if they can disclose the fact
that they’re sponsored, and if the marketing messages are in sync with their own
personal brand and the type of information that they like to share with their fol-
lowers. Sponsored tweeting is an emergent marketing tactic. An example of a
company that helps you identify Twitter users who accept sponsorships and work
with them is Sponsored Tweets at http://sponsoredtweets.com/.

158 PART 3 Reaching Your Audience via Mainstream Social Platforms