Page 7 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 7

User behavior on a website is unpredictable. Your website navigation must be intuitive, so visitors can find
their way to the information they want quickly … one might say, effortlessly. Without easy navigation, first-
time visitors will get frustrated and move on — to a competitor’s website.

5 Tips for Great Website Navigation

1. Use standard navigation labels. Getting clever and creative with navigation labels is a bad idea. Call the
“Contact Us” link “Contact Us” rather than “Interact!” or “Dialog.” Weird navigation makes visitors think
unnecessarily, which frustrates them.

2. Limit main navigation elements. Main navigation should never have more than five or six options. If you
feel the need for 10 or 15, you must rethink your site’s content structure to put pages in bigger buckets.

3. Use drop-down menus with care. Drop-down menus for main navigation elements can help visitors
enormously — or drive them crazy. Make sure your drop-down options are clearly labeled, fit the
category and are not too numerous.
4. Redundancy is OK. Because users have different preferences, displaying (for instance) both breadcrumbs
and secondary navigation on the sidebar is perfectly acceptable — no user ever complained that a
website made navigation too easy!

5. Be consistent. Main navigation should of course be consistent across the site, but secondary navigation
should be consistent in style and position across the site as well.