Page 9 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 9

Imagery either makes visitors excited about doing business with you or turns them off. Boring, overused
stock images, especially when they do not relate to the topic at hand, give visitors the impression your
company lacks imagination, expertise and distinctiveness. All poor imagery does is plant seeds of doubt in
the minds of potential customers.

5 Tips for Great Website Imagery

1. Use captions. People always read captions, making them terrific places to talk up key benefits and
features.

2. Use a professional photographer. Lighting, perspective and other photographic techniques transform
lifeless images into conversion creators. Well worth the time and investment!

3. Keep a consistent style. Imagery conveys a brand message whether you intend it to or not. Maintaining
the same color palette and visual style ensures your brand impression is strong and memorable.
4. Avoid rotating header carousels. Time and time again, studies show that rotating carousels — especially
self-launching ones — are conversion killers.

5. Display images consistently. While images themselves can be creative, displaying them consistently
makes web pages predictable and therefore comfortable to users. The top of the page and the top right
area of the page are always good spots for images.