Page 11 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 11

Skepticism is a conversion killer — and it’s best to assume your site visitors don’t know you from Adam.
However, skillful use of credibility elements helps visitors overcome skepticism and gain the confidence they
need to reach out with an inquiry. Without credibility, only visitors who are desperate will contact you, and
even then, they will do so hesitatingly. Not a recipe for successful lead generation!

5 Tips for Great Website Credibility

1. Use customer testimonials. Customer reviews carry more weight than what a company says about itself.
When testimonials are attributed to a specific person/company and contain facts/statistics, they are
especially persuasive.

2. Show logos of well-known customers. If you do business with big-name organizations, let the world
know. On the other hand, if your customers are not household names or widely known in your business
niche, mentioning them won’t do much good.

3. Feature third-party mentions. A “News” section is a good place to provide links to press releases, off-
site write-ups about your company, and other third-party content that talks you up. Again, what others
say about you carries the most weight.
4. Use facts, not fluff. Saying you have great service means far less than saying you’ve delivered 99.7
percent of your orders on time since 2003. Facts sell; fluff, if it does anything, makes visitors skeptical.

5. Focus on the right facts. What attributes of your company matter to customers? Product quality? Years
in business? Responsive service? ASK THEM. Sometimes the answers are not what you expect!