Page 15 - 10 ways to make your lead generation website convert on the first visit
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10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 15
No matter how well you execute the other nine techniques described here, you will FAIL to capture first-visit
conversions UNLESS YOU ASK. But asking is not enough — you have to ask skillfully and persuasively.
5 Tips for Creating Great Calls to Action
1. Smart placement. Strike while the iron is hot: Place call-to-action blocks below highly persuasive portions
of content, especially on product/service pages. Not too often, though, or you will come off
as being pushy.
2. Consistent placement. Have a simple but strong call to action in the header and footer of each page
template. Something as simple as CALL NOW text next to the phone number/phone icon is enough to
make a difference.
3. Give your offer substance. $10 off an initial order of $5,000 isn’t enough of an incentive; $500 is.
4. Make your offer time-sensitive. Open-ended offers are invitations to delay. An offer expiring at the
end of the month invites action.
5. Guarantee your offer. Reassure prospects with lifetime guarantees, no-charge/no-hassle returns, etc.
Take away all arguments for delay, and conversions will increase.
