Page 17 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 17

Once a visitor clicks through on an offer or otherwise lands on a page with a contact form, you’ve reached
the make-or-break stage of a great conversion opportunity. If you’ve done everything right up until now, you
may yet fail if your form discourages visitors. On the other hand, a well-designed form will pull in conversions
from visitors who are still on the fence.

5 Tips for Great Contact Forms

1. Limit form fields. The fewer required fields, the better. While it’s tempting to try to collect all kinds of
data from visitors, a time-consuming form turns most of them off, now and forever.

2. Provide cues. Asking visitors to compose text from scratch (e.g., “tell us what you’re interested in”) is too
much work. Instead, use drop-down menus so visitors can select the option(s) that make sense.

3. Display a privacy message. Reassure visitors you will not sell or give away their email addresses and
other information.
4. Include the phone number. Visitors may change gears and decide to call instead of submitting a form —
if you make it easy for them.

5. Make forms mobile phone-friendly. Mobile users need larger form fields and forms that fit properly on
their mobile screens.