Page 19 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 19

Phone conversions are often the best kind: Visitors who call in have complicated problems or need
something in a hurry. The more effectively your website invites phone calls, the more your conversions will
increase — in quantity and quality.

5 Tips for Great Phone Number Display

1. Consistent, prominent placement. The phone number should appear prominently at the top right of the
page template in desktop view; a phone icon should appear at the top of the screen in mobile view. The
bigger the better (within reason).

2. Make the phone icon a clickable link. When mobile users click on your phone icon, it should
automatically display the phone number with a call option. Convenience, convenience, convenience!

3. Label phone numbers clearly. If you display other numbers — such as a customer service phone number
or a technical support phone number — label them accordingly so prospects have no confusion about
which phone number to use.
4. Invest in a toll-free number. Companies that resist using toll-free numbers are saving pennies and
throwing away bars of gold. The favorite kind of phone call for a prospect is a FREE phone call.

5. Track phone inquiries. Many companies fail to set up phone call tracking, and thus have no idea which
marketing sources generated the phone leads. Marketing efforts are seriously hindered.