Page 23 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 23

46 percent of online leads come from mobile devices.

This result (data source is 70 percent B2B and 30 percent B2C) illustrates why mobile-friendly design is
extremely important. No business can afford to ignore 46 percent of its online lead potential; in addition,
users converting from desktop view may have seen the site initially on a mobile device. Mobile conversions
are likely to grow as customer engagement through mobile devices continues to grow.

5 Tips for a Great Mobile-Friendly Website

1. Responsive design. Responsive website design enables your website to adjust automatically for optimal
display on any size screen. It’s the most practical way for most lead generation websites to get a solid
mobile foundation.

2. Sticky navigation. This design technique keeps the main menu in view at the top of the screen as the
mobile user scrolls down a page. A must-have feature for user experience (UX).
3. Embrace vertical scrolling. In the old days, companies jammed every bit of vital information “above the
fold.” With mobile design, “the fold is old” — visitors are now accustomed to scrolling and are OK with it.

4. Maximize page-loading speed. Slow page loading kills conversions. Your web design and development
team must know best practices for handling images and many other design/functionality/hosting issues.
5. Avoid PDFs. PDF documents are tough to read on mobile phones, so use them sparingly. Convert sales
brochures to HTML pages instead of/in addition to offering them as downloads — that way you’ll cover
the bases for all visitor preferences.