Page 2 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 2

57 Percent of Website Conversions Occur on the First Visit

Straight North has been tracking website leads for many years. Based on the review of more than
2.5 million form submissions, we have learned something startling: 57% of website conversions
occur on the first visit.

Here is the breakdown of conversions based on 2,522,557 analyzed form submissions:

NUMBER OF FORM
SUBMISSIONS FROM
MOBILE VS. DESKTOP

57% 24% 46% 54%

8% 7%
4%

Visit 1: Visit 2: Visit 3: Visit 4: Visit 5+: Mobile: 1,160,446
1,442,589 609,379 204,514 90,698 175,345 Desktop: 1,362,085