Page 3 - 10 ways to make your lead generation website convert on the first visit

10 WAYS TO MAKE YOUR LEAD GENERATION WEBSITE CONVERT ON THE FIRST VISIT | 3

Your Website’s First Impression Makes You or Breaks You

For e-commerce, visitors may return to the website several times before making a
purchase, but with business websites used for lead generation, the first impression is the
impression that matters most. Think about it:

• How often does a business make a dreadful first sales presentation and turn the

prospect into a loyal customer?

• How often does a terrible first date result in a lifelong romance?

• How often does an actor who botches the audition get the leading role?

All of these things happen, but they are RARE. And so it is with lead generation websites:
If you do not make a great first impression, you’re facing an uphill battle to win a

conversion, and you will only get a second chance 43 percent of the time.

Companies that want a full pipeline of sales leads MUST pull all the stops and make

their websites first visit conversion machines. These are the 10 best ways to accomplish
the task.