Page 9 - The Ultilmate Youtube SEO Cheat Sheet

9. Add Motion To Create A Feast For The Eyes

Your eyes are especially sensitive to movement. This is why TV shows and movies
execute camera angle or scene changes every few seconds. It keeps your eyes
occupied. You should aim to do the same and have something change on the
screen every 3-10 seconds.

There’s no need to go overboard with crazy animations, some simple stock footage or
zooming and panning of images can often be enough to keep your viewer's glued to the
screen. This is a guaranteed way to boost audience retention.

10. Add Music To Boost The Emotional Impact

All Hollywood movies, tv shows, and advertisements include music, because it’s the most
effective way to ramp up the emotional impact of a video with so little effort. Simply
adding a music track to a seemingly boring video will give it an instant energy boost
that’s guaranteed to keep your viewer’s engaged longer.

11. Link To Your Other Videos At The End Using 'End Screens'

Every business owner knows that it’s a lot easier to sell to an existing customer than it is to
gain a new one, and this principle applies to your videos too. If someone has watched
one of your videos they’re significantly more likely to watch your other ones. So make it
easy for them by providing a link at the end of your video.

This is incredibly simple with YouTube's inbuilt ‘End Screens’ functionality. All you have to
do is select a related video from your channel, and YouTube will add a thumbnail of it at
the end of your video, making it super easy for your viewer’s to continue watching.

The great thing about End Screens is that they work on mobile devices too. With mobile
views accounting for over 70% of all YouTube’s views this instantly doubles the potential
exposure of your videos.

This can have a compounding side effect on your videos ranking potential as well.
The more of your videos that people watch, the more opportunities they have to
watch your other videos, which boosts your channel retention rate. This will help
to grow the authority of your YouTube channel, which in turn helps your new videos
to rank faster and higher when you release them. Think of it like being rewarded
for being popular.

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