Page 11 - The Ultilmate Youtube SEO Cheat Sheet

So if the purpose of your video is to generate traffic and reach as many people as
possible, you need to align your motives with YouTube’s hip pocket by making sure that
ads are enabled on your videos.

In short, if you want to give your video the best chance to go viral, enable ads.

15. Give Your Video A Jump-Start With Strategic Link-Building

Ok, if you’ve followed the previous steps correctly you should have an amazing video that
people genuinely want to watch, and this is going to make the next phase much easier.

It’s now time to publish your video and give it a jumpstart with a flurry of link-building and
engagement activity.
A great way to think of this phase is like using a defibrillator (those electrode pads
paramedics use to start your heart beating). You see your heart knows how to beat,
sometimes is just needs a jumpstart, after which it should tick along nicely by itself.

Your videos should behave in a similar way. If you’ve created awesome, engaging content
it’s going to acquire inbound links and grow in authority naturally, all by itself. But it’s very
important to give it a helping hand at the beginning. And the first week is crucial.

Typically in the first week of a video being uploaded, YouTube will send an elevated
amount of traffic to it. They want to find out quickly how engaging it is, how high the
audience retention is, how much discussion and social activity it generates, and so on, so
they can optimize their results with the most engaging content.

This is your window of opportunity, so make it count. It’s a good idea to have a plan of
what you’re going to do before publishing your video. Here are some simple things
you can do to give your video a jumpstart.

• Post and embed it in on Facebook, LinkedIn, Twitter and other Social platforms
• Email it to your customer or subscriber base

• Email it to your friends and family
• Post/embed it in topical forums
• Embed it in a blog post on your site
• Encourage/ask for video responses from friends

• And if you still need more link building options, you can find videos similar to

yours, copy the URL and paste it into Majestic’s site explorer. This will help you
discover other potential inbound linking opportunities. You can then go about re-
creating those links to your video

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