Page 12 - The Ultilmate Youtube SEO Cheat Sheet

But remember don’t go overboard. Your videos ongoing traffic potential will have a much
better chance to stand the test of time if you keep it “Natural”. Don’t just go after high
PageRank links. A healthy combination of high PageRank, low PageRank, shares, thumbs
ups, favourites, video embeds and yes nofollow links all have value.

16. Piggyback Trends To Fast Track Growth

One of the best ways to get discovered on YouTube is to tap into trends such as trending
topics, videos, seasonal trends, or even trending influencers, and ride the growth of the
trend all the way to the top.

Types of trends you can piggyback include:

Seasonal Content
News and Events
Trending Influencers
Controversial Topics In Your Niche
Events In your industry
And more..

The trick here is two-fold:

First it starts with the headline and the video content. For this to work effectively you
need to make sure that you reference the trend in both the title of your video and at the
beginning of the video.

First impressions matter and you want to make sure that your video does relate to the
trend, but then you can add your own unique thoughts, ideas and input.

The second stage is to piggy back the metadata of trending videos. Look into the
metadata of trending influencers, trending videos and trending channels etc. (tools like
VidIQ are great for this), to see what tags and descriptions, titles and thumbnails they are
using, and then model yours on theirs.

This will indicate to YouTube that your video might be a good suggestion for viewer’s to
watch next, allowing you to piggyback the success of trending videos all the way to the
top.

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