Page 46 - The Dark Side of Back Link Building
P. 46
THE DARK SIDE OF LINK BUILDING 46
The email goes on like this for a while. This is why we can’t have nice things.
Oh, look, another one!
Image source: Screenshot from personal email, August 2022
This email found its way around the spam filter and landed in my inbox. Matt is a
professional in the industry, and this email is definitely not actually from him.
It’s also, uh, getting a little personal there.
And it’s not just the obvious ones, either. If you run a blog that accepts guest posts,
you probably spend a lot of time arguing with contributors who are just trying to get
dofollow links to their businesses.
If you want to do email outreach the right way, you’ve got big issues to tackle:
Email inboxes are saturated.
People are busy.
You have to stand out against all the other outreach.
