Page 43 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 43

Link Tactics Primer: Cold Outreach

The Pitfalls Of Cold Outreach For Links:

People are sick of getting cold emails. Without the right strategy, cold
outreach for links could be a wasted effort.

If someone thinks you’re participating in a shady tactic, cold outreach

could damage your reputation.

Engaging in any kind of undisclosed trade or agreement for links that
pass SEO value is against Google’s guidelines.

What Are The Best Practices For Cold Outreach?

You can ask people for links! But you must earn them with compelling,
valuable content.

Seek new relationships that provide genuine value for your audiences.

Outreach requires research.

Look for high-quality websites that would be of interest to your
target audience.

Avoid sites that engage in shady link tactics or that ask for
money for links.

Have a reason to reach out:

The site already mentioned you, and you have further
information you think is valuable.

You have the expertise to share, content to link to, or
something else of value.

Build content that will be attractive to users and site
owners: exceptional writing, insightful studies, white

papers, infographics, etc.