Page 44 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 44

Be engaging and polite, and explain how their audience will benefit
from featuring your content.

Don’t buy, sell, or exchange links.

Don’t mass outreach without vetting each site!

How To Identify Bad Cold Outreach:

You have an in-depth guide on what not to do sitting in your

spam folder.

And that’s where your emails will go if you don’t get it right.

Many of the people outreaching with guest posts are trying to
build links.

If you’re interested in their content, ask for samples of their
work and a list of the citations they plan to use.

Evaluate their content carefully, and remove or apply nofollows
to links that don’t provide genuine value.

If they put a lot of work in, have something original to say, and
the links are helpful, you can consider allowing them.

Introduction To Cold Outreach

We’ve all seen the emails.

I’ve got a GREAT opportunity for you to boost your SEO with many backlinks.
Hey, your website is really cool I’d love to give you FREE content…

I’m providing paid guest posting opportunities with high-quality websites!

Except, you know, usually riddled with typos.

These kinds of campaigns give email outreach a bad name.