Page 66 - Social Media Marketing for Dummies

» Games
» Entertainment
» Education
» Family and kids
» Music

If your company sells a product or service in one of those areas, you’ll likely
choose to create a consumer app in that area. But what if you run a manufactur-
ing company or do field sales? Does this mean that you can’t create an app? Not
at all. In fact, you can create apps that provide a solution for your employees
too. For example, if you are a manufacturing company, you could create an app
that searches your catalog part numbers. Areas such as transaction processing,
field sales, and competitive intelligence are all possible areas to create an app
for. See Chapter 23 for more detailed information on mobile marketing and
creating apps.

FIGURE 2-12:
BlitzLocal.

50 PART 1 Getting Started with Social Media Marketing