Page 53 - Social Media Marketing for Dummies

products. Boardreader is so popular that it powers a lot of the forum searches
that the fee-based brand-monitoring tools conduct. Another player worth
mentioning in this space is Omgili (www.omgili.com), which similarly focuses
on forums and message boards.

FIGURE 2-7:
Boardreader.

» Video and image search: Earlier in this chapter, we mention entertainment
and the increasing number of people going online to watch videos —
professionally created videos and personal ones, too. But how can you find
the videos that are of interest to you or your brand? For video search, you
have to depend on a couple of tools, because no single one truly captures
all the videos created. All video searches must begin with YouTube
(www.youtube.com) because it’s the largest video website, but you should
also look at 360 Daily (www.360daily.com); Viral Stats (www.viralstat.com),
which also tells you how much the clip is being discussed; and AOL Video
(http://video.aol.com/), another notable player, shown in Figure 2-8.
On the image side, you’d want to search Instagram on its mobile app,
Pinterest (www.pinterest.com), Tumblr (www.tumblr.com), Flickr
(www.flickr.com) and, to a lesser extent, Google Images (www.google.com/
images). These tools, especially Tumblr, are valuable for understanding

CHAPTER 2 Discovering Your SMM Competitors 37