Page 49 - Social Media Marketing for Dummies

approximately 230 billion dollars in sales each year. E-commerce represents a
growing portion of total retail sales. There are some very obvious marketing
opportunities in this, especially when peers are asked to recommend
products. Great social media marketing opportunities abound here.
» Entertainment: No doubt about it — consumers look to the Internet for
entertainment. The explosive growth of YouTube and the adoption of
high-end video sites such as Hulu (shown in Figure 2-3) are testament to this
trend. In fact, Millennials are more likely to turn to the Internet and YouTube
in particular for entertainment than they are to look at a television screen.
Social games like Fortnite and World of Warcraft, which are social by design,
are just another example of this trend. Arguably, entertainment is becoming a
driving reason for people to spend more time online, and this is in part thanks
to the proliferation of high-bandwidth access in most countries. As long as the
marketing is entertaining, consumers will respond to it. They don’t care as
much whether it’s an advertisement in these instances.

FIGURE 2-3:
Hulu.

CHAPTER 2 Discovering Your SMM Competitors 33