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FIGURE 2-5:
TweetDeck.
FIGURE 2-6:
Google Trends.
» Forums and message boards: To understand online behavior in the social
web, you must be able to scan the conversations happening in forums and
message boards as well. Boardreader (http://boardreader.com) shown in
Figure 2-7, allows you to search multiple boards at one time. You can use it to
find answers to questions that you may not find on a single board. Also, from
a marketer’s point of view, you can research people’s opinions of brands or
36 PART 1 Getting Started with Social Media Marketing
