Page 425 - Social Media Marketing for Dummies

it acts as a dashboard for all your social media activities. You can link up your
accounts (Hootsuite has links to more than 20+ platforms) to get data, listen to
your followers, and plan marketing activities from one location.

Later

https://later.com/

If you want to focus on Instagram and Pinterest you may want to try Later. It lets
you visually plan and schedule posts. In addition, it will analyze your Instagram
hashtags so you can see which ones are the best performers. It will also provide
Pinterest analytics so you can determine how well your profile is doing. You can
also use it for Facebook and Twitter.

Mention

https://mention.com

Do you want to make sure you know what’s being said about your company and its
products? One way is to use Mention.com. It allows you to set up alerts and mon-
itor them in real-time. It’s very easy to use and has a central dashboard. You can
also use it to monitor competitors and the industry at large. It helps you become
aware of potential problems before they become big ones.

SproutSocial

https://sproutsocial.com

SproutSocial is a tool that wants to help you understand your followers. You can
publish to several social media platforms, including Facebook, LinkedIn, Twitter,
and Instagram, from one central location. In addition, you can monitor your brand
in real time.

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