Page 420 - Social Media Marketing for Dummies

Content Marketing Institute

https://contentmarketinginstitute.com

The Content Marketing Institute (CMI) was founded by Joe Pulizzi in 2007, and is
one of the foundational companies created to foster education about content mar-
keting. It also runs the very popular annual Content Marketing World Conference.
Their blog is a one-stop resource for all things content marketing and their news-
letter boasts over two hundred thousand subscribers.

Convince and Convert

https://www.convinceandconvert.com/blog/

Jay Baer’s blog Convince and Convert has been rated the Number 1 Content Mar-
keting Blog in the World, by Content Marketing Institute. His books include Talk
Triggers: The Complete Guide to Creating Customers with Word of Mouth. He covers all
social media topics in a clear and helpful way and is always on the cutting edge.

Copyblogger

http://copyblogger.com

Brian Clark started this blog in 2006 with emphasis on teaching. His philosophy is
that by educating your clients, you can help them understand why they should buy
from you. This blog is always on top-ten lists and worth your time.

Marketing Profs

http://www.marketingprofs.com/marketing/library/articles/

This blog has a university-level set of articles, podcasts, guides, videos, and webi-
nars. It offers both a free level and a membership level. If you make an effort to
peruse the content, you will find information on almost any marketing topic. Ann
Handley is at the helm as Chief Content Officer, and she does a wonderful job of
keeping everything on the cutting edge. In addition, her book Content Rules, with
C.C. Chapman, is a must read.

404 PART 6 The Part of Tens