Page 423 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Scheduling your tweets to publish at
designated times

» Analyzing Instagram and Pinterest
followers
» Optimizing your social listening

Chapter 30

Ten Top SMM Tools

hen you’re launching a social media marketing campaign, a good first
step is to measure the size of the social activity on the web. When you
Wsee the numbers of possible customers (who fit your demographics,
psychographics, and technographics) you can reach using social tools, it’s usually
a no-brainer that a social media campaign is a good thing. Fortunately, several
reliable online tools show how to measure social activity on the web.

Many of these tools are free and serve as a good starting point for your listening
and research efforts. But remember, no single tool is perfect for capturing web
usage. Therefore, it’s always useful to use multiple sites together to get the best
data. Also, looking at the relative changes in the statistics over a period of time
(versus the raw numbers, which may not always be totally accurate) may be a safe
approach to take. Keep this list of tools handy when you’re doing your research.

Buffer

https://bufferapp.com

This app enjoys great popularity because of its ability to automate social media
delivery. After linking your accounts, you can choose when to deliver your posts
(individually for each account). You can also choose items to post directly from
your browser (Chrome, Safari, or Firefox) or your mobile device. Another plus is
that you can get data about the response to each of your posts to determine how on
target they were.
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