Page 424 - Social Media Marketing for Dummies

BuzzSumo

https://buzzsumo.com

BuzzSumo is a top-rated tool that has a variety of uses. It has a content analyzer and
lets you see how a particular post did on such platforms as Facebook, Twitter,
Pinterest, and Reddit and what its total engagement score is. You can also see who
shared the content. It will show you the questions being asked about the topic on
platforms like Quora, Amazon, and Reddit. There is a specific Facebook analyzer tool.

Facebook Insights

www.facebook.com/insights

Insights is a valuable Facebook tool to help make the data from Facebook track-
able. Until this tool’s introduction, determining exactly what was happening in
your “corner” of Facebook was difficult. With this suite of analytics tools, you can
find data about such things as demographics and readership. Facebook developers
can dive even deeper. There are two main sections — Users and Interactions — so
that you can determine what actually works with your particular readers.

Followerwonk

https://followerwonk.com

Followerwonk helps you identify the right Twitter users for your community.
Then it analyzes those users and helps you compare and contrast your users with
that of your competitors. It also enables you to optimize your follower list for
reach.

Hootsuite

https://www.hootsuite.com
One of the chief complaints that most business people have about social media is
that it takes a lot of time — time that they don’t have. Hootsuite is popular because

408 PART 6 The Part of Tens