Page 345 - Social Media Marketing for Dummies

Measuring the effectiveness of TV

and the second screen

Today you can see episodes of all your favorite shows on your iOS or Android
device in addition to your desktop computer or television. The same can be said for
some broadcast channels that supply advertising along with their content.

With the feedback that can be obtained from the watching community on social
media, advertisers are very excited about the depth of information they can obtain.
Never before have executives been able to get such direct comments during a TV
season. They have gone so far as to make changes to upcoming episodes based on
comments about likes and dislikes.

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