Page 341 - Social Media Marketing for Dummies

FIGURE 22-3:
The Intuit
Quickbooks
Community.

Tips and tricks for campaigns

When launching and running online campaigns, you can sometimes forget to
make sure that your paid and earned media efforts work well together. Your
earned media efforts can save you precious dollars and enhance the paid media
campaign.

Here are some tips to consider when launching an online media campaign:

» Ask for earned media recommendations.

If you’re working with an ad agency, ask them to provide recommendations
for a media campaign, ask them to also offer earned media recommendations
at the same time. There is no reason they shouldn’t.
» Request a social advertising component.
Always ask your agency to include a social advertising component to the
campaign and push them to explain how you can use social advertising to
jump-start earned media efforts.

» Survey the landscape.
Look at your presence on various social platforms when you’re about to launch
a campaign. Can you do anything to amplify the effects of the campaign?

CHAPTER 22 Becoming an Authentic and Engaged Advertiser 325