Page 347 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Understanding consumer trends in
mobile

» Understanding the convergence of
mobile and social media
» Getting started with mobile
campaigns

Chapter 23

Building an SMM

Mobile Campaign

eople use all kinds of social media to share experiences and create, refresh,
develop, and maintain relationships. Consumers use full-fledged communities
Plike Facebook, as well as blogs, comment forms, and the like to speak their
minds and be heard.

As we explain in Chapter 1, social media marketing is about employing social
media and social influencers to achieve the marketing and business needs of an
organization. Using mobile devices like smartphones and other handheld devices
in social influence marketing helps you leverage the devices’ many capabilities to
engage your prospects and customers with your brand. It also enables the users of
these devices to communicate with each other and share their individual experi-
ences with your brand, products, and services.

In this chapter, you find out how the mobile phone is the most pervasive com-
munication, entertainment, and social media channel out there, with a future
filled with possibilities. You get a feel for what consumers are doing with their
mobile devices and the factors that affect their use.

We explain how you can use mobile search, branded apps, and mobile-enhanced
traditional and new media to engage consumers within a marketing and social
media context. Finally, we discuss how you can leverage the convergence of social
media and the mobile channel to benefit your business today!

CHAPTER 23 Building an SMM Mobile Campaign 331