Page 142 - Social Media Marketing for Dummies

» Followerwonk (www.followerwonk.com): You can evaluate your Twitter
account by using Followerwonk, as shown in Figure 7-2, Followerwonk
provides a visual depiction of your Twitter feed according to influence,
popularity, engagement, and user habits.

FIGURE 7-2:
Followerwonk.

Preparing Your Employees for Social

Media Networking

A great social media campaign can be damaged if your employees are not given the
information they need to support it. How often have you had a store employee say
to you, “I don’t know anything about that promotion. They never tell us anything”?
It seems like it would be obvious, but in the whirl of planning and executing,
managers often leave out the staff completely. If you’re planning a social media
campaign, you must make sure that everyone on staff supports the effort. Follow-
ing are some important issues you must equip your employees to understand:

126 PART 3 Reaching Your Audience via Mainstream Social Platforms