Page 5 - Five important tips for small businesses
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Five important tips for small businesses












                 If you’re a small business selling online, you already                                                  1           2           3           4           5 5

                 know how the holiday shopping season can make or

                 break your entire year. With Black Friday and Cyber

                 Monday established as the biggest shopping events

                 in Q4, it’s important to use every opportunity                                                       Peak shopping isn’t just for retail (or gifting)                                                                                                                                                       Top tips

                 and marketing tactic to maximize your sales.




                 Affiliate marketing is a performance-based tactic                                                    Something interesting happens                                    Q4 this year will be tough for                                  reduce what people are willing                                               Black Friday and Cyber

                 that helps maximize sales by connecting you                                                          around Cyber Weekend.                                            many retailers and consumers                                    to spend on others, so it is                                                Monday are about self-

                 with otherwise unreachable online audiences.                                                                                                                                                                                                                                                                      gifting as much as for

                 Brands work with publishers to promote their                                                                                                                          alike as budgets have become                                    important to promote lower                                                  others. Consider this in

                 products across the publisher’s developed                                                            You may think people are focused                                 increasingly limited. That could                                ticket items to consumers                                                   how you position your

                 channels by leveraging their existing audiences                                                      on buying presents for friends                                                                                                   on your site along with the                                                 products on your website.

                 for new customers and increased sales.
                                                                                                                      and family, but our research                                     Rather than just                                                more expensive items.                                                        Consider your messaging:



                 Affiliate marketing can suit any niche or budget.                                                    suggests as many people are                                      focusing on gift                                                                                                                            “If you’re buying for others,

                 Because you only pay publishers when a sale                                                          looking to buy for themselves                                                                                                    One other interesting Cyber                                                 why not treat yourself!”

                 is made, it’s a low risk solution to grow your                                                       as they are for others.                                          finders for others,                                             Weekend trend is that people are

                 business. Scroll our five tips to get started.                                                                                                                                                                                                                                                                     Even if you sell services,
                                                                                                                                                                                       consider how you                                                looking at all sorts of products,                                           office supplies or insurance,

                                                                                                                      So, think about how that                                                                                                         not just traditional retail. So even                                        remember people are


                 Grow your online business with ShareASale’s                                                          could impact your messaging.                                     speak directly to                                               if you sell things that you don’t                                           in buying mode and

                 simple to use and affordable affiliate marketing                                                     Rather than just focusing on                                     shoppers treating                                               think fit into popular Black Friday                                         more inclined to shop

                 solution. Designed for online retailers of all sizes, it                                             gift finders for others, consider                                                                                                and Cyber Monday categories,                                                this time of year.

                 gives ecommerce stores the chance to build direct                                                                                                                     themselves to

                 partnerships with over 241,000 active affiliate                                                      how you speak directly to                                        something from                                                  don’t forget to take advantage

                 partners, and seamlessly integrates with ecommerce                                                   shoppers treating themselves                                                                                                     of the big surge in online traffic

                 plugins like Shopify, Shoplazza and WooCommerce.                                                     to something from your store.                                    your store.                                                     around the end of November.







                     Join ShareASale today
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