Page 4 - Five important tips for small businesses
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Five important tips for small businesses












                 If you’re a small business selling online, you already                                                  1           2           3           4 4         5

                 know how the holiday shopping season can make or

                 break your entire year. With Black Friday and Cyber

                 Monday established as the biggest shopping events

                 in Q4, it’s important to use every opportunity                                                       Play to your strengths                                                                                                                                                                                 Top tips

                 and marketing tactic to maximize your sales.




                 Affiliate marketing is a performance-based tactic                                                    Working with affiliate partners                                  performance relative to other                                   a great platform for brands                                                  If you’d like to trial new

                 that helps maximize sales by connecting you                                                          can be confusing. There are                                      clicks and actions that occur in                                to trial new activities.                                                    campaigns during Q4,

                 with otherwise unreachable online audiences.                                                                                                                                                                                                                                                                      consider using affiliate

                 Brands work with publishers to promote their                                                         new rules and processes to                                       a single transaction. With this                                                                                                             partner technology to make

                 products across the publisher’s developed                                                            learn, but once you’re up and                                    data, small businesses are able                                 Also, one of the lessons we                                                 data-driven decisions.

                 channels by leveraging their existing audiences                                                      running, it is a low risk way to                                 to quickly pivot their approach                                 learned from the pandemic is

                 for new customers and increased sales.                                                                                                                                                                                                                                                                             Think of affiliate marketing
                                                                                                                      trial new marketing tactics.                                     when they find success.                                         consumers like to shop local and

                                                                                                                                                                                                                                                                                                                                   networks and your affiliate
                 Affiliate marketing can suit any niche or budget.                                                                                                                                                                                     support small companies. Use this                                           partners as an accelerated

                 Because you only pay publishers when a sale                                                          Small businesses have a few                                      And the beauty of the                                           to your advantage over the big box                                          development team who

                 is made, it’s a low risk solution to grow your                                                       things going in their favor when                                 affiliate channel is it is only                                 stores and find affiliate partners                                          can help boost your

                 business. Scroll our five tips to get started.                                                                                                                                                                                                                                                                    ecommerce proposition.
                                                                                                                      working with affiliate partners.                                 paid for when a valid sale is                                   who want to support small


                                                                                                                      First, they can be nimble, quick                                 made on your site. So, it is                                    businesses over corporate retailers.
                                                                                                                                                                                                                                                                                                                                    Consider how you can
                 Grow your online business with ShareASale’s                                                          to respond to new opportunities                                                                                                                                                                              push your local or small

                 simple to use and affordable affiliate marketing                                                     and fast in turning things around.                                                                                                                                                                           business credentials.

                 solution. Designed for online retailers of all sizes, it                                             Use the reporting metrics and                                    One of the lessons we learned from the

                 gives ecommerce stores the chance to build direct

                 partnerships with over 241,000 active affiliate                                                      data to gain insight into what                                   pandemic is consumers like to shop local

                 partners, and seamlessly integrates with ecommerce                                                   campaigns and strategies are

                 plugins like Shopify, Shoplazza and WooCommerce.                                                     working. The available tracking                                  and support small companies. Use this to


                                                                                                                      can help you understand affiliate                                your advantage over the big box stores.



                     Join ShareASale today
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