Page 2 - Five important tips for small businesses
P. 2

Five important tips for small businesses












                 If you’re a small business selling online, you already                                                  1           2 2         3           4           5

                 know how the holiday shopping season can make or

                 break your entire year. With Black Friday and Cyber

                 Monday established as the biggest shopping events

                 in Q4, it’s important to use every opportunity                                                       Go early                                                                                                                                                                                               Top tips

                 and marketing tactic to maximize your sales.




                 Affiliate marketing is a performance-based tactic                                                    Ten years ago, everyone was                                      Some of the first                                               new event originating in China                                               Do your homework about

                 that helps maximize sales by connecting you                                                          focused on December but                                                                                                          that is catching on in the US.                                              all the peak events during

                 with otherwise unreachable online audiences.                                                                                                                          holiday promotions                                                                                                                          Q4. Don’t see Black Friday

                 Brands work with publishers to promote their                                                         when Cyber Week emerged as                                                                                                                                                                                   and Cyber Monday as a

                 products across the publisher’s developed                                                            the premier online shopping                                      are now launched                                                One of the best qualities of the                                            four-day sprint, think of it

                 channels by leveraging their existing audiences                                                      event, it shifted the highest                                    in October. This                                                affiliate channel is it benefits all                                        as a month-long marathon.

                 for new customers and increased sales.
                                                                                                                      ecommerce sales period to                                        means consumers                                                 players  – when you are successful,                                          If you can, spread your offers



                 Affiliate marketing can suit any niche or budget.                                                    the end of November.                                                                                                             so are your partners and vice versa                                         across the weeks of October

                 Because you only pay publishers when a sale                                                                                                                           are hunting for                                                 – so leverage their knowledge                                               through December rather

                 is made, it’s a low risk solution to grow your                                                       Over the past couple of years,                                   bargains well before                                            and experience. As we head into                                             than jamming everything

                 business. Scroll our five tips to get started.                                                                                                                                                                                                                                                                    in one generic promotion.
                                                                                                                      though, advertisers have been                                                                                                    Q4, it’s not too late to build new


                                                                                                                      launching sales earlier and                                      the end of the year.                                            affiliate partnerships and  see
                                                                                                                                                                                                                                                                                                                                    Affiliate partners can help
                 Grow your online business with ShareASale’s                                                          earlier. In fact, some of the                                                                                                    how they can help you maximize                                              advise, support and promote

                 simple to use and affordable affiliate marketing                                                     first holiday promotions are                                     Therefore, you need to think about                              your sales for the holidays.                                                your marketing plans across

                 solution. Designed for online retailers of all sizes, it                                             now launched in October.                                         how to sustain your promotions                                                                                                              the holiday shopping season;

                 gives ecommerce stores the chance to build direct                                                                                                                                                                                                                                                                 ask how they can help

                 partnerships with over 241,000 active affiliate                                                                                                                       across multiple sales events,                                   And remember, savvy consumers                                               you do the heavy lifting.

                 partners, and seamlessly integrates with ecommerce                                                   This means consumers are                                         which now also includes additional                              are anticipating these events,

                 plugins like Shopify, Shoplazza and WooCommerce.                                                     hunting for bargains well                                        peak spending days like Singles                                 so make sure you’re taking


                                                                                                                      before the end of the year.                                      Day on November 11, a relatively                                advantage of this awareness.



                     Join ShareASale today
   1   2   3   4   5