Page 1 - Five important tips for small businesses
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Five important tips for small businesses












                 If you’re a small business selling online, you already                                                  1 1         2           3           4           5

                 know how the holiday shopping season can make or

                 break your entire year. With Black Friday and Cyber

                 Monday established as the biggest shopping events

                 in Q4, it’s important to use every opportunity                                                       Affiliate partnerships are a great way to diversity your marketing activity                                                                                                                            Top tips

                 and marketing tactic to maximize your sales.




                 Affiliate marketing is a performance-based tactic                                                    Have you ever wondered how                                       for people seeking out holiday                                  When they feature you –                                                      Decide a margin that works

                 that helps maximize sales by connecting you                                                          to get featured on a cashback or                                 promotions or researching                                       typically for free - on their                                               for you; use a cashback

                 with otherwise unreachable online audiences.                                                                                                                                                                                                                                                                      site like Honey to see what

                 Brands work with publishers to promote their                                                         coupon site? Or would you love to                                where to buy their gifts.                                       websites, they generate a new                                               commissions other retail

                 products across the publisher’s developed                                                            work with bloggers, influencers,                                                                                                 customer who buys one of your                                               businesses like yours are

                 channels by leveraging their existing audiences                                                      or price comparison sites?                                       Don’t just take our word for it.                                products and you just pay them                                              paying to get a sale.

                 for new customers and increased sales.
                                                                                                                                                                                       Shopify’s Future of eCommerce                                   a percentage of the sale based

                                                                                                                                                                                                                                                                                                                                    If you want to use coupon
                 Affiliate marketing can suit any niche or budget.                                                    Our research shows two-thirds                                    Report found half of US shoppers                                on what margin works for you.                                               codes, why not set a

                 Because you only pay publishers when a sale                                                          of consumers look for a coupon                                   were influenced by personalized                                                                                                             minimum or stretching

                 is made, it’s a low risk solution to grow your                                                       or discount code before making                                   discounts (i.e. promotions you                                  The good news is that even if                                               spend, ex. “Spend $100

                 business. Scroll our five tips to get started.                                                                                                                                                                                                                                                                    to get 10% off.” Use this
                                                                                                                      a retail purchase. And almost                                    could offer across these sites.)                                you decide discounting isn’t
                                                                                                                                                                                                                                                                                                                                   tactically to increase your
                                                                                                                      half of shoppers consider                                                                                                        right for you, there are plenty
                                                                                                                                                                                                                                                                                                                                   average shopping carts.
                 Grow your online business with ShareASale’s                                                          the opinions of bloggers and                                     Working with them doesn’t                                       of partners to choose from until

                 simple to use and affordable affiliate marketing                                                     editorial content sites before                                   need to be time consuming                                       you find the ones that are the                                               If you’re not interested in

                 solution. Designed for online retailers of all sizes, it                                             making an online purchase.                                       or admin heavy. And all                                         right fit for your business.                                                discounting, decide what

                 gives ecommerce stores the chance to build direct                                                                                                                                                                                                                                                                 partnerships would be a good

                 partnerships with over 241,000 active affiliate                                                                                                                       tracking and payments can                                                                                                                   fit: Influencers? Content

                 partners, and seamlessly integrates with ecommerce                                                   Affiliate partnerships offer                                     be managed through one                                          If this still sounds daunting,                                              sites? Price comparison

                 plugins like Shopify, Shoplazza and WooCommerce.                                                     great tactical exposure for                                      interface. Another major perk                                   don’t worry. There is plenty                                                or cashback sites?


                                                                                                                      your products. During peak,                                      of partnering with these sites is                               of help and support available


                                                                                                                      these sites are some of the                                      they only charge a commission                                   to help you get up and
                     Join ShareASale today

                                                                                                                      most widely viewed places                                        when you make a valid sale.                                     running in a matter of days.
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