Page 8 - How Top Merchants Create the Best Customer Experience

8 ONLINE SHOPPERS WANT A FAST SITE AND THEIR INPUT TO COUNT

HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE

And a few seconds make all the difference to the shopper. This

is especially true when a shopper doesn’t know the brand and is
trying to learn more about it.

“If something takes a long time to load, people think, ‘Oh, it wasn’t
that interesting to begin with,’” Elggren says.

Andar.com’s average load time was between three to six seconds, “It’s important
and the merchant knew it needed a faster site to keep shoppers

engaged. Its goal was to load each page in less than three seconds, to have that
he says.
quick and

“When it comes down to the gifting season and you’re thinking,
‘Should I get them a wallet?’ or something else that we don’t snappy site.”
even sell, to be competitive we have an opportunity to have a
flawless experience, to load up different pages with no hiccups,
no slow times,” Elggren says. “It’s important to have that quick — Eric Elggren,

and snappy site.” co-founder, Andar

Right before the holiday season in 2020, Andar decided to use site

performance vendor Edgemesh to improve its site speed. After
implementing the technology, the average load time dropped to
1.9 seconds on average, which was about 61% faster than the
average load time the previous month.

And Andar.com’s conversion has steadily improved since then,
reaching 4.5% in 2021, up from 3.6% on average in 2020. Elggren
says site speed is part of the conversion rate increase.

Many retailers and shoppers believe that a fast site is a top way to
have a good online shopping experience. 29% of consumers say a
fast-loading site will lead them to placing an online order, according
to a Digital Commerce 360 survey of 1,108 online shoppers in

January 2022. But it’s not the only way. Top retailers share how

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