Page 4 - How Top Merchants Create the Best Customer Experience

4 A GOOD SITE CAN MAKE OR BREAK THE SALE

HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE

“It’s a combination of really great product, building a really solid

customer experience and driving the right qualified customers to
your site,” he says.

“Ecommerce isn’t rocket science. It’s making sure you are doing the
appropriate things and finding the right partners to execute them,”
he adds.

So well said. Merchants can’t lose sight of those three things,

but they shouldn’t feel like they are in it alone. Ecommerce has a
plethora of technology providers to help retailers along the way
when they don’t have the internal expertise.

Retail is at the forefront of providing a quality online experience.
And it’s pushing other industries to do the same. And now all
merchants — whether online is their primary selling channel or
not — need to offer this top-notch experience.

I hope this report will give readers a sense of what their peers
have prioritized, why and the results they’ve seen. And ways to

implement that success either in house or with help from outside.

— April Berthene, Director of Editorial, Retail

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