Page 2 - How Top Merchants Create the Best Customer Experience
P. 2
editors note
A GOOD SITE CAN MAKE OR BREAK THE SALE .................. 3
ONLINE SHOPPERS WANT A FAST SITE AND THEIR
INPUT TO COUNT ................................................................. 7
infographic
CUSTOMER EXPERIENCES PLAY A CRITICAL
ROLE IN DRIVING CONVERSION ........................................ 22
HOW RETAILERS CONTINUE TO PERSONALIZE
WITH FEWER WAYS TO TRACK SHOPPERS ........................ 29
HOW TOP RETAILERS CREATE THE BEST
CUSTOMER EXPERIENCE.................................................... 43
SPONSORS
Clean data helps build faster order fulfillment and stronger
customer relationships ..................................................... 5
Robust search technology caters to today’s consumer demands ...... 11
Personalization at scale helps retailers better connect
with customers ........................................................... 20
The most successful retailers build trust and authenticity
with consumers ........................................................... 27
Combining people, processes and technology around
the customer creates a unique experience .............................. 32
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